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The Extraordinary Way

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dis-lex-sic recently provided a link to the US Lexus ad series, "The Hard Way". These ads fascinated me; I've always been excited to know what goes on behind the scenes in "what makes a Lexus truly a Lexus".

Local marketers - perhaps in recognition that the Australian audience is less likely to equate "The Hard Way" to "the road less travelled" or 'the right way" - have re-released these ads for Lexus Australia under the theme, "The Extraordinary Way". The voiceover now has an Anglo-Australian accent, just in case we had trouble understanding the American accent :P

Check out the ad series here: http://www.lexus.com.au/about/TheExtraordinaryWay

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