Is250c Billboard Ads

[pygothian]

Here are some pics of upcoming billboards a friend in advertising sent me of the IS250C

lexus_IS_250C_Outdoor.pdf

[Sapphire Cam]

Quite underwhelming really. A rather bland billboard (red on red) and the side profile is hardly head turning. The initial IS250 ads (shiny black vehicle on an angled front profile at night - see attached) has far more impact. How does this billboard differentiate it from the other convertibles out there on the market?

Incidentially, I found it quite funny that I received an email from Lexus alerting me to the forthcoming preview of the is250C yesterday. Outside it was 7c, hailing and snow in the nearby hills (Melbourne). Good timing Lexus!!

It will be interesting to see what demographic they 'pitch' this car at. The timing is not ideal - a launch in the winter months in Australia, an economic downturn and a current sales slump by Lexus.