nah, not so much "worrying" about free stuffs Agent86, it is more about the quality of post-sales support the dealer willing to give after they already bag your money ;) . And that's the very reason I go with Lexus and not Audi, BMW or VW. But I suppose that mostly depending on the dealer, not really the manufacturer itself.
And they were given to me, I didn't ask for them. You will find that most quality dealer do that, I get that with Subaru as well.
I don't want to turn this thread into "what free stuffs I manage to get with my new car", as I agree it is not important, you are buying a car not accessories, but to explain what I mean, I will provide few of the things that I receive as an example, not a full list, just examples. They are not valuable but it is a nice touch.
1. Genuine Lexus boot rubber mat
2. Genuine iPod cable after they realise I use an iPhone (even setup for me)
3. eTag bracket (so I dont have to go to RTA or try to rip it off my old car)
4. plus others