Yes, It is mainly the badge, Both AS200 Altezza and Lexus IS200 is coded GXE10, the main difference is the service you get from Lexus, also the paint work would be different. It is also tuned differently in some ways, the suspension is different, the Lexus is tuned higher up for NZ road conditions, tyres etc. And off course all those luxury goodies you get for the extra you pay for...
The RS200 is the SXE10 and Lexus IS300 is the JCE10 FYI.
A Lexus is the top of the range Toyota, Toyota is already well known for its customer service and reliability, so what make Lexus?
Matt :)